Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen may be the latest endeavor in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end associated with the age range – over-50’s are Lumenis the desired clientele.
Despite a busy site market, Argouges views a huge mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating web sites. 80 million singles over 50 in united states and western European countries, yet [the demographic is] underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million within the software.
The scene is familiar. Swipeable pages, big images, bios however with one difference. All people have to upload a selfie included in the verification procedure, as well as an algorithm authenticates this contrary to the other profile images offered. a nice touch and a tragic indication of the changing times and difficulties with online dating sites.
Dating apps are wide ranging. Any brand new software this is certainly wanting to scale requirements a new kind of strategy and Argouges is attempting brand new things ; “we have been testing plenty of various advertising models, employing a mixture of online and offline, with a concentrate on offline because we should fulfill our individual base and build a dialogue up using them. For instance, this thirty days we are going to a selection of sporting, musical and social occasions that are matching with your brand name vision and demographics.” Time will tell if this bears better fruit than the spam that is usual buddies and paid-ads strategy that most dating apps would like to make use of.
The question that is biggest, the thing that makes Lumen much better than competitors?
Just what does Lumen have that Tinder doesn’t? Based on Andreev, it is about verification and much more images. Lumen utilizes AI and will need to have a the least three pictures for a profile. Hardly a groundbreaking brand new twist or unique UI but a fascinating development. The +50 market is not likely to require as much features to put on their attention. When around 40% of most marriages result in divorce proceedings within the UK and United States, Lumen may not have to do certainly not occur and become for an underserved market. Apps have inked a complete great deal less and seen success.
Argouges and also the united team do not have every thing prepared and they are willing to ask lots of concerns once the software rolls out. Andreev would like to learn; “Do individuals over 50 want up to now over 50 only? Will be the over-50s ready for the application just solution? Are over-50s as simple to locate as millennials online? Will we manage to have an age influence that is positive culture? They are the concerns I will be asking within the coming months.”
Lumen is concentrated on a rich demographic and another that needs a unique group of solutions so it will likely to be interesting to see whom fundamentally advertises or lovers aided by the software. Besides marketing, the info that the software will create are going to be interesting to many businesses on a wide range. Lumen defintely won’t be in short supply of individuals attempting to partner along with it in the event that software scales while the group plan.
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